Turning it into a story
In addition to our main story, we also had a timeline and follow-ups about family members who've had success and a more current look at the effects of the family on the community.
The family's reaction
They did not love the story.
Other story ideas:
Who owns downtown? or an up-and-coming area of the city?
Find a cold case — missing person, homicide, whatever — and ask, what happened to so and so?
Who is the worst landlord in the city?
Where is public money going for infrastructure improvements? Who stands to gain?